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Parallax Communications:
energy and experience

Established in 1989, Parallax is a full-service communications consulting company that has worked with dozens of private and public sector clients on a wide variety of projects. We focus on content, specializing in corporate and marketing communications, technical communication, content development, and content management strategies. 

At Parallax, we are writers first. Whether we are crafting communications plans, developing technical documentation, creating brochures, or planning content management strategies, we put the content and its audiences first. Our experience has taught us that effective communication starts with clear, concise writing and finishes with capable, hands-on project management.

OBR

Parallax Communications is a long-time contributor to the Ontario Business Report. See our recent series on the water sector by clicking on the graphic here:

 Water features

Other recent stories include a profile of export and investment environment in India, market profiles in two regions of China, and a feature on Canada's largest fruit and vegetable processor.

Can reusing your content save you money?               
It's easy to calculate your potential return from content reuse. Pamela Kostur explains how you can quickly evaluate your options to get the best value from your content investment. Find out how right here:  $$$$$


How to Rewrite Content for Reuse
Learn the basics of writing for content reuse with Pamela Kostur's article in DCL News.

 


     
 


Put your strategy into action

Join us at the annual STC Summit, taking place in Rosemont - Chicago, May 20 to 23. Pamela Kostur is speaking on Contact Tactics: Putting Your Strategy Into Action.  Pamela will discuss how to implement your content strategy, taking it beyond planning and into action with effective tactics. For more information and to register, visit the Summit website.
Look for Pamela at the Consultant's Corner and drop by to say hello and pick up a copy of Content Strategy: An Abridged Version. It's everything you need to know about content strategy, on a bookmark.



Learn how to treat content
as a business asset
Right on the heels of the Summit, Pamela is teaching a new class at the University of Toronto's iSchool. Treating Content as a Business Asset discusses the crucial role that content plays in any organization. Businesses create vast amounts of content to support their products, services, and business processes. Content is the face that businesses present to their markets and to all those they do business with, internally and externally.
This course challenges students to rethink their organizations' content assets and processes. Content development costs money. Good content grows businesses and attracts users. Bad content frustrates users and leads to lost revenue and reputational damage.Learn how to create a content strategy that informs all phases of the content life cycle and emphasizes content as a business asset. Treating Content as a Business Asset runs for two days-May 31 to June 1-in Toronto. Visit the iSchool for more information and to register. 
 
  
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