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At Parallax, we believe that
clear communication always starts with the content. Whether we are
crafting communications plans, developing technical documentation,
creating brochures, or planning content management strategies, we
put the content and its audiences first. Our experience has taught
us that effective communication starts with clear, concise writing
and finishes with capable, hands-on project management.
Established in 1989, Parallax is a full-service communications
consulting company that has worked with dozens of private and public
sector clients on a wide variety of projects. We focus on content,
specializing in corporate and marketing communications, technical
communication, content development, and content management
strategies.
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Paul LeBel is a long-time contributor
to the Ontario Business Report, published by the Ministry of
Economic Development and Innovation.
To read some of his
recent interviews and company profiles, follow the links
below.
Customer service leader: Hunter Amenities
Corporate profile: Delux Hats
Interview with Allan O'Dette
Selling Ontario in China
Interview with Don Tapscott
Corporate profile: Morro Images
Sector profile: Ontario's chemical
industry
Interview
with Richard Florida
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Put your content strategy into action:
free download here
Pamela Kostur's presentation Contact Tactics: Putting Your Strategy Into
Action was very well-received at the Society for Technical
Communication's Summit in Chicago in late May. Pamela discussed how to implement content strategy, taking it beyond planning and into action with
effective tactics.
To download the slides,
click here.
Learn how to treat content
as a business
asset
Right on the heels of the Summit, Pamela taught a new
two-day course at the University of Toronto's iSchool.
Treating Content as a Business Asset examines the
crucial role that content plays in any organization.
Businesses create vast amounts of content to support
their products, services, and business processes.
Content is the face that businesses present to their
markets and to all those they do business with,
internally and externally.
This
course challenges students to rethink their organizations'
content assets and processes. Content development costs
money. Good content grows businesses and attracts users. Bad
content frustrates users and leads to lost revenue and
reputational damage. Learn
how to create a content strategy that informs all phases of
the content life cycle and emphasizes content as a business
asset. Visit the
iSchool for more information and to register for
upcoming sessions.
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Follow Pamela Kostur on Twitter: |
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